NEWS
The Story of Baron Foodtech
Why Do We Exist?
The daily life of a bakery entrepreneur is full of challenges. Constant market changes, tightening sustainability requirements, and technological advancements demand more time, resources, and expertise than ever. Many ask how to stay ahead in the competition while ensuring profitability and sustainability for their business.
Baron Foodtech exists to help bakery entrepreneurs solve precisely these issues. We understand that each bakery is unique and needs tailored solutions to succeed. Whether it’s designing a new bakery, modernizing production processes, or financially simulating investments, we provide comprehensive support to develop our clients’ businesses.
Without the right tools and expertise, growth opportunities may remain untapped. Our mission is to ensure this does not happen. Bakers can focus on what they do best—baking—while we handle the technical and financial details of business development.
As the demands of the bakery industry grow, we offer answers that help entrepreneurs adapt and thrive. Together, we turn challenges into opportunities, building a stronger and more sustainable future for the bakery industry.
Roots and Growth
Baron Foodtech’s story is rooted in tradition and family values. CEO Mikko Lehtinen has been working alongside his father in the bakery industry since a young age. In 2015, he left a long career in equipment manufacturing to establish Baron Consulting. His goal was to support bakery entrepreneurs in developing their businesses and addressing the industry’s evolving challenges.
In the early days of Baron Consulting, our current financial expert Tiina Hinnen played a significant role in shaping the company’s foundation. Mikko’s son Anton joined in 2018, bringing design expertise and fresh perspectives. A year later, in 2019, Mikko’s second son Matias joined the team, further strengthening it.
In 2020, the company was renamed Baron Foodtech, emphasizing its focus on bakery expertise and its growth into a modern, international player.
Shortly after the rebranding, the world faced the COVID-19 pandemic, posing significant challenges to a business heavily reliant on international travel. Simultaneously, the demand for bread and baked goods increased as people spent more time at home. Baron Foodtech persevered through the pandemic, establishing new significant customer relationships. This resilience paid off, and the company grew despite the tough times.
Today, Baron Foodtech is a family business combining generations of expertise, innovative ideas, and a passion for helping bakeries succeed sustainably. The pandemic taught us that resilience and unwavering support for our customers are the keys to success.
Mission and Vision
Our mission is clear: to be the most trusted partner for bakeries in business development. We believe every bakery has the potential to succeed and grow when equipped with the right tools, support, and expertise. We offer solutions that combine traditional expertise, modern technologies, and sustainable development principles.
Our vision is to be the leading expert company in the bakery industry, known for innovative and responsible solutions. We aim to be the first choice for bakeries looking to develop new products, optimize production processes, or plan future business strategies.
Our goal is to build a bakery industry that not only meets current needs but also sets new standards for sustainability and efficiency. We are here to ensure that every bakery can reach its full potential and make its mark on the world.
What We Do
Baron Foodtech is a bakery industry expert helping customers comprehensively develop their businesses. Our services cover all stages of bakery development.
We design new bakeries from scratch, including modeling facilities, optimizing production processes, and simulating necessary investments. Building a new bakery or expanding current production succeeds when all details are carefully planned.
We also assist existing bakeries in development. We are involved in modernizing production lines, increasing automation, and optimizing processes to meet growing efficiency and sustainability requirements. Our goal is to reduce our customers’ costs and improve production quality.
Our pilot bakery in Lahti offers customers the opportunity to test new recipes and refine their products before bringing them to market. We combine innovation with practical application to help our customers develop products tailored to their needs.
Our technical expertise is grounded in the latest modern software and extensive experience in the bakery industry. These tools enable our customers to make confident decisions for the future.
Whether it’s building a new bakery, improving existing production, or developing innovative products, Baron Foodtech provides solutions that combine efficiency, sustainability, and profitability.
Our Values
The foundation of Baron Foodtech’s operations is a set of values guiding everything we do:
- Expertise: We offer in-depth knowledge of the bakery business based on solid and versatile experience.
- Support for Business Growth: We help our customers develop their operations responsibly and succeed in changing markets.
- Customer Orientation: We provide individually tailored expert services that genuinely meet our customers’ needs.
- Success Together: We roll up our sleeves to achieve shared goals.
- Honesty: We genuinely add value for our customers and always stand on the baker’s side of the table.
Future Outlook
Baron Foodtech is firmly focused on the future. We aim to continue developing the bakery industry through innovation, expertise, and collaboration. Our goal is to expand our services globally and contribute to building a sustainable and responsible bakery industry.
Every day is an opportunity to do something significant for our customers. Together, we can create a future for the bakery industry where sustainability and success go hand in hand.
Together Towards Success
Baron Foodtech is more than just a service provider. We are a partner who stands by bakeries in the face of challenges and helps unlock new opportunities. Together with our customers, we are building a sustainable and innovative future for the bakery industry.
We take pride in being part of our customers’ success stories. If you are looking for an expert and dedicated partner for bakery consulting services, Baron Foodtech is ready to help.
Contact us and begin a shared journey toward a more profitable, efficient, and sustainable bakery business. We are always on the baker’s side of the table.